What Is Social Media?
Rather than define the term using a bunch of boring jargon that would probably only complicate things further, perhaps the best way to get a clearer understanding of it is to break it down into simpler terms. To start, let’s look at each word individually.
The “social” part: refers to interacting with other people by sharing information with them and receiving information from them.
Okay, so from these two separate terms, we can pull a basic definition: Social media are web-based communication tools that enable people to interact with each other by both sharing and consuming information. Yes, it’s a broad definition – but keep in mind that social media is a very broad term. This is likely as specific as we can get without zeroing in too much on a more specific subcategory of social media.
We live in the 21st century – the Modern Age, the New Media Age, the Age of Information, and what not. For those of us who haven’t known a life without high-speed internet connectivity, smart phones, and the feeling of the entire world in their palms, it’s amusing how much importance previous generations attach to this day and age, and the absolute fascination today’s world brings.
Babies of the New Media Age may believe that they know everything there is to know about their alter-universe – the Social Media-verse. Regretfully, I am about to burst their bubble (sorry, not sorry!) Like everything else in our world, the Internet too, is ordered chaos. The generations before ours, i.e. the ones who invented the Internet, saw merit in method.
What follows here is just an attempt to demystify Social Media, and give you some tips and tricks to achieve the basic objective of all social media blogs/posts – eyeballs. We’ll look at Facebook and Twitter – the two most popular social media networks in the world. There’s also a video about writing for social media right at the end of this post!
- All net-izens must be real, and voice genuine, relatable opinions.
- No net-izen shall use difficult language or jargon (unless it is a purely technical post). All posts must be conversational.
- Posts must not be very long. Clear and concise is the way to go!
- Pump out timely, relevant content.
- All serious net-izens must make an effort to understand their audience.
- People like being involved – engage you r audience. Ask questions, play games, be creative.
- Net-izens must ensure that the content matches the channel. Facebook posts must follow Facebook norms.
- Ensure a time interval of 30 to 40 minutes between each post.
- Facebook hashtags, tagging relevant pages, people and accounts, will all increase visibility.
- Visuals, Visuals, Visuals!
- A tweet = 140 characters. Keep this in mind!
- Shorten any URLs you share. Save space.
- With Twitter, hashtagging is the way to go. Hashtags are a great way to bring your tweet visibility.
- Stay conversational.
- Timing is everything.
- Upto 25 tweets a days should get your brand good reach.
There’s a lot more to do on Social Media. This is just the tip of the ice-berg. It’s a game of intuition, as well as science. So get on there, try stuff out, and add your own tips in the comments below!